Today, there are hundreds of enterprising men and women who
write simple research papers (known in the mail order trade as
FOLIOS) and sell them by mail. In the pages that follow, I’ll
show you how you can do the same. I’ll show you how to select a
subject, how to research it, how to write it, how to get it
printed, and how to sell it Call girls in lucknow.
I’ll show you the four ways to sell it. If you are new to folio
selling, I’ll show you which of the four ways would be the best
for you. I hope you will read what follows very carefully and
very thoughtfully. THERE ARE NO CATCHES. I have nothing more
to sell you (unless you want to read some of the other folios
which I have written). I hope the information which follows can
be of real benefit to you. That is why I have written it!
EXACTLY WHAT IS A FOLIO?
A folio can be called a booklet, a pamphlet, a report, a
newsletter, a guide, an instruction manual, a plan, a
manuscript, etc. etc. A folio is simply an easy-to-understand
manual which shows the reader “How To” do something that he does
not already know how to do. Most folios show the reader…
* How to start or expand a hobby
* How to develop new abilities or qualities
* How to start a new business or expand an old one
* How to prepare for a new career
* How to make or save money
* How to spend leisure time.
A well written folio is authoritative, factual, and helpful. It
should be written in simple, easily understood language. It can
be anything from a brief two-page mimeographed report to a
professionally printed book bound in hardback cover. People who
purchase folios by mail are interested in the information they
contain. Seldom do they care what brand of paper the
information is printed on.
WHAT KIND OF FOLIOS ARE NOW BEING SOLD BY MAIL?
Pick up almost any magazine at a newsstand that carries
classified advertising and you will find ads written by people
who are selling their folios by mail. Here are sample ads from
magazines lying here on my desk.
“Be secure, confident, successful! Learn the secret of personal
“Why grow old and die? Li Chung Yun lived 256
years. You could too! learn how – $2.00”
“Secrets of the Spirit World! Only 60 cents postpaid!”
“Guide to Witches Covens – $2.00”
“Traffic Tickets? Beat them, step by step method. $1.95
“Learning Bridge? Send $2.95 for small 20 page guide.”
“Fluorescent Tubes rejuvenated at no cost. Instructions $1.00.”
“Learn the secret of making every pair of slacks you sew fit
perfectly, Only $1.00”
HOW TO WRITE A FOLIO
“10 Wonder Working Prayers. Enrich, strengthen your life!
“Enjoy camping inside your Volkswagon. Do it yourself Plans –
“Homemade Cheese! Hard soft, and cottage! Make it yourself!
Easy. Delicious. Complete instructions, recipes $1.00”
“Toronto Area Job Opportunities – $1.00”
“Ship in Bottle. Instructions, Drawing. $1.00”
If you can produce a “How to Do It” Manual that is NOVEL,
INTERESTING and genuinely HELPFUL, you can do what the
advertisers above have done. You can print it yourself and sell
it by mail!
WHAT SHOULD YOU WRITE ABOUT?
You should write
* ONLY on subjects that REALLY interest you, and
* on subjects that you already know something about.
For example, if you just love to cook, write a folio on cooking.
If people like the first folio they buy from you, they will buy
other folios in the future, as long as they are on the same
basic subject. If you write on a subject that really does not
interest you very much, you will be bored to death by the time
you get to your third folio!
Ask yourself… what do I do with my spare time? Write a folio
HOW DO YOU RESEARCH THE FOLIO?
Make yourself an expert on the subject! Talk to friends and
neighbors. Ask questions. Read books, newspapers, and magazines
on the subject. Ask your librarian for suggestions. As you
read, KEEP NOTES ON EVERYTHING. When you have read everything
you could lay your hands on, sit down and study your notes.
Read them over slowing and carefully. Then lay the notes aside
and think about the whole subject for a day or two. You will be
amazed at what your mind will do with the subject if you have
research it thoroughly!
HOW DO YOU WRITE IT?
Here’s a tip from a professional writer. Sit down and pretend
that you are a person who knows absolutely nothing about the
subject. Write down FIFTEEN QUESTIONS that such a person might
ask you. Then write out, in your own words, the answers to the
fifteen questions. Do not try to be literary! When you are
finished, lay it aside for a day or two.
Then re-read it with a red pencil, crossing out all unnecessary
words and sentences, inserting a new point here and there.
REWRITE the whole thing, and you will be amazed to discover that
your folio is ready to be published!
HOW DO YOU GET IT PRINTED?
Type it as neatly as possible on 8 1/2 x 11 WHITE typing paper.
Single space it, leaving two lines between each paragraph. Take
it to a local PHOTO-OFFSET printer who will make a few hundred
copies for you, very reasonably, usually within 24 hours. If
you have more than four pages, have it printed on both sides of
the paper. It will lower your printing costs slightly, and it
will save you extra postage in the future. To give your folio a
professional touch, have it printed on canary yellow, pink, or
light green paper.
HOW DO YOU SELL IT?
There are four ways:
1. DIRECT FROM ADS IN MAGAZINES AND TABLOID PAPERS. If
economically possible, sell it for $1.00 or $2.00 per copy.
(Occasionally $3.00.) Write a brief, eyecatching classified ad
asking those interested to send their orders directly to you.
If your ad is novel, believable, and of genuine interest, you
will be surprised at how many people will do this. If your
folio is about stamp collecting, advertise it in the stamp
collecting papers. If it is about Astrology, advertise it in
the Astrology magazines – to do otherwise is fatal. Be sure to
run your ad in at least three issues. If you have never sold
folios by mail, I sincerely suggest you use this method.
2. ADVERTISE FOR INQUIRIES. If your folio is quite elaborate
and must be sold for $3.00 or more, use this method. Write a
brief, tempting ad describing your folio, and offer free
details. Then mail literature describing the folio to those who
answer the ads. Don’t expect more than one inquiry in ten to
buy it from you.
Here are ads placed by folio writers in a recent issue of the
National Enquirer, who use this method:
“Never Won anything? Anyone can win sweepstakes contests! Free
details.” “Overweight? I lost 53 pounds. Easily.
(Permanently!) New Method. Information Free.
“Troubles? God can help! Free information.” “Make money
clipping newspapers at home spare time. Details Free.”
3. DIRECT MAIL. If you have written a folio showing how to get
inventions patented, you could purchase a list of amateur
inventors, and mail your sales literature to each individual on
the list. If you are lucky, you’ll sell your folio to about one
person in every twenty-five. Direct mail can be very effective
for experienced mail order operators, but it is usually far too
costly for the beginner. It can easily cost you several hundred
dollars for each one thousand letters you mail.
4. SELLING THROUGH AGENTS. If you are willing to sell your
folio in small wholesale quantities, or if you are willing to
drop-ship folios for mail dealers, then you might find this the
most effective way to market your folios. Below are some ads
placed by folio writers in a recent issue of Specialty Salesman.
“Sell Health Books Mailorder! Write”
“Sell Books by Mail! 400% Profit!”
“Sell Books by Mail. Complete dealer set-up. 25 cents”
“Free Newsletter! Sell Books by mail! We wholesale, dropship.”
Some of the above ads have been running ten and twenty years,
indicating that this could be a very successful way to market
500 NEW FOLIO IDEAS!
Over the past two or three years, I have been jotting down ideas
for folios that could be developed and sold by mail. I’m now
printing the whole list for your use. I honestly feel that any
idea on this list could be marketed by mail, if a person had the
ambition and ingenuity to develop it.
You are free to use any idea on this list. I have NOT checked
to see if any of the titles have been copyrighted. If they
have, create a new one. Also, you are free to change the titles
around to suit your own situation. For example, “Summer Jobs in
Nevada” could become, “Summer Jobs in New York City”. I’m sure
you get the point.